This is the third and final post in a series about ads that ran on the “Handguns and Defensive Weapons” show on Sportsman’s Channel. I previously looked at an ad for the Walther CCP handgun and the Hornady RAPiD Safe. Here I look at a 15 second advertisement for the Smith & Wesson M&P Shield concealed carry pistol.
Unlike both the Walther CCP and Hornady RAPiD Safe ads, the M&P Shield ad is decidedly gender neutral. Have a look for yourself:
In terms of portraying — and in doing so perhaps also helping to create — an inclusive gun culture in which men and women are equals, this brief ad says alot.
Gun Culture 2.0 
[…] Source: Smith & Wesson M&P Shield Gender Neutral Gun Advertisement […]
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Great posts sir catching up. I’m all for trained and responsible carry regardless of gender.
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[…] no difference between men and women to want to see women included in gun culture on an equal basis. Gun advertising has a way to go in this […]
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[…] 2016 NRA annual meeting and a pair of ads they ran in The American Rifleman in 2009, as well as a TV ad for the M&P Shield placed on Sportsman’s Channel by Smith & […]
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[…] 2016 NRA annual meeting and a pair of ads they ran in The American Rifleman in 2009, as well as a TV ad for the M&P Shield placed on Sportsman’s Channel by Smith & […]
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[…] the past, I have noted that one of Smith & Wesson’s advertisements for the M&P Shield did a great job of creating a gender neutral advertisement. The “Empowering Americans” […]
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